The highly anticipated album “Born Pink” was released by the K-pop powerhouse via YG Entertainment on September 16.
The much-awaited second studio album from the South Korean group Blackpink, “Born Pink,” was released on Friday. The girl group’s recent comeback has even proved its everlasting appeal as seen by the fact that album sales have increased rapidly.
The album’s title, according to YG Entertainment, “implies the identity” of the group, “which is never ordinary and will emanate a lethal aura.”
BLACKPINK has released their second full-length album after a gap of two years. The album features eight songs, including the lead single “Shut Down” and the pre-released song “Pink Venom,” which has amassed over 300 million views on YouTube and topped sales in 75 different nations’ iTunes stores since that day.
By selling over a million copies on its first day, “Born Pink” broke a record for girl groups, according to the Hanteo chart. BLACKPINK’s album surpassed the previous mark for the most popular K-Pop girl group album on its first day of release with over one million sales in less than a day. With the album, Blackpink aims to firmly establish itself as the most significant female group in K-Pop history.
The music video for the album’s lead single, “Shut down,” which was created by the group’s longtime producer Teddy, debuted alongside the release of “Born Pink.” After the comparatively minimal but no less audacious music video “Pink Venom”, BLACKPINK confidently recounts their accomplishments as a musical act in the furious new video of “Shut Down”, which is set in a sleek white garage and a city after hours.
What’s Next ?
BLACKPINK’s major globe tour, which will make stops in North America, Europe, Asia, and the Middle East, will officially begin with a two-day special concert at Seoul’s KSPO Dome on October 15 and 16.
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