This weekend’s cinematic buzz is fueled by the release of two highly anticipated movies, Barbie and Oppenheimer, delighting movie lovers across India. Both films are enjoying favorable responses in Indian theaters; however, Oppenheimer is particularly standing out, surpassing its counterpart in performance. But in this article, we’ll be understanding Barbie Box Office Collection in India.
On Saturday, the Margot Robbie starrer movie achieved a commendable collection of 6.5 crore at the box office, as reported by industry tracker Sacnilk. This brought the movie’s total earnings to ₹11.5 crore by Saturday. Notably, the Barbie movie stars Margot Robbie and Ryan Gosling in prominent roles.
As per the website data, Barbie screenings in theatres recorded an impressive 53.67 per cent occupancy for its English shows, attracting audiences of all ages, including children, teenagers, and adults. The movie proved most in-demand during afternoon, night, and morning showtimes.
The simultaneous release of Barbie and Oppenheimer ignited a marketing storm on social media, captivating audiences with the unique campaign ‘Barbeinheimer,’ used by multiple companies to promote their products. The anticipation around both movies led to massive advance bookings for their opening day, with the top three national chains alone selling approximately three lakh tickets for both films, as reported by Pinkvilla.
Barbie had a successful first three days at the box office, amassing ₹18.65 Cr India net. As for its fourth day, it is projected to earn approximately ₹2.75 Cr India net.
If we look at the global market, the numbers are quite a game changer for Barbie!
Catering to diverse audience bases, both Hollywood blockbusters Barbie and Oppenheimer, received highly positive reviews from critics, and the audience response has been overwhelmingly favorable as well. Despite such positivity, there was always a lingering doubt about how these latest releases would perform at the box office, given past instances where films fell short of expectations.
Now, the results are in, and they have left us astounded! According to Deadline’s report, Barbie has stormed the box office with a sensational opening weekend of $337 million globally. Remarkably, $182 million of this astounding figure was generated from the overseas market. These numbers have exceeded all projections and predictions, with the musical fantasy breaking multiple pre-existing records in just three days.
Call in the phenomenal marketing strategy or the extensive pink literally everywhere, the team of Barbie made us all question- “How much marketing is too much marketing?” And well all the hardwork has rewarded them with great numbers globally.
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